A new drive to promote Britain abroad, as a place to visit and do business, was launched yesterday by the Prime Minister, David Cameron.
With the Royal Wedding this year, and London 2012 and the Queen’s Diamond Jubilee next year, the eyes of the world are on the UK. The Government is determined to seize this unprecedented opportunity to ensure that the 2012 Olympic and Paralympic Games are not only a spectacular celebration of sport, but also deliver a lasting economic legacy for the whole country, boosting investment, jobs and growth.
A new GREAT campaign, announced by the Prime Minister in New York, will focus on everything the UK has to offer as one of the very best places to visit, study, work, invest and do business. It will allow Britain to speak with one voice about the opportunities to invest in the UK and help to attract millions of extra visitors.
Mr Cameron said:
“In 2012 there will be only one place to be. With the Olympic and Paralympic Games coming to London next summer, the greatest show on earth is about to arrive in one of the world’s greatest cities.
“We are determined to make the most of this unprecedented opportunity to ensure we deliver a lasting economic legacy that will benefit the whole country.
“This campaign is simple. There are so many great things about Britain and we want to send out the message loud and proud that this is a great place to do business, to invest, to study and to visit.”
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